While the war on plastic has created challenges for established brands now having to adapt their business practices to cut down on plastic waste, the focus has created an opportunity for brands that can tap into demand for plastic alternatives. Plastic waste has risen up the...

The Telstar Mechta will be used for the knockout stage starting on 30 June The name, meaning ‘dreams’ or ‘ambitions’ in Russian Pays tribute to the FIFA World Cup™ ambitions of players and fans New red colour perfect for the stage where the competition...

Augmented Reality Marketing: Moving From Gimmick to Strategy Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the move to the mainstream. And brands have taken notice. Deloitte identified...

We all have our own preconceptions of what Chipping Norton is like, I think, with the vividness of these imaginings dependent on our proximity to its eponymous “set.” I, for one, expected that this upmarket market town in the Cotswolds would be a riotous orgy of...